Discovery & Strategy
User research frameworks and identify opportunities and product strategy
This section lays the groundwork for your digital product. Learn user research frameworks to understand your target audience's needs, conduct market research to identify opportunities, and craft a compelling product vision and strategy. Explore prioritization frameworks to select the right features to build and utilize the Business Model Canvas to map out your product's value proposition and economic viability.
Techniques for gathering user needs (e.g., user interviews, usability testing, surveys).
Product Managment
Career Growth framework
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Design Thinking
Empathize: Understand the user through research and observation.
Define: Synthesize research to define the core problem.
Ideate: Generate a wide range of ideas and solutions.
Prototype: Create low-fidelity prototypes to explore solutions.
Test: Test prototypes with users to gather feedback and iterate.
Lean UX Canvas
Business Problem Statement: Define the business problem you are addressing.
User Segments: Identify the target user segments.
Outcomes and Benefits: Specify the desired outcomes and benefits for users.
Solutions: Propose potential solutions to the problem.
Hypotheses: Formulate hypotheses to be tested.
Assumptions: List assumptions that need validation.
Experiments: Design experiments to test hypotheses.
Results and Insights: Collect and analyze results to gain insights.
Key Differences
Focus: Design Thinking emphasizes understanding and solving user problems through empathy and creativity, while Lean UX Canvas focuses on validating business hypotheses through iterative testing and learning.
Process: Design Thinking follows a more linear process from empathy to testing, whereas Lean UX Canvas is cyclical, emphasizing continuous iteration and feedback.
Tools: Design Thinking uses tools like empathy maps, personas, and journey maps, while Lean UX Canvas uses structured templates to capture and test assumptions and hypotheses.
Key Similarities
User-Centric: Both methodologies prioritize the needs and experiences of the end-user.
Iterative: Both involve iterative processes to refine and improve solutions based on user feedback.
Collaboration: Both encourage cross-functional collaboration to leverage diverse perspectives.