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Observations in product management

Insights from the Intersection of Design, Management and Operations

Here I summarize and share the best ideas and practices in digital product design and management. The source is from my experience as a product manager and UX leader at IKEA. The books I’ve read and people I've hired and talk to. The purpose is to amplify the efforts of people who share their work and my own observations.

Digital Product Wiki

User Research Frameworks

Market Research & Analysis

Product Vision & Strategy

Prioritization Frameworks

Lean UX Canvas

Business Model Canvas

User Interface (UI) Design Principles

Information Architecture

Prototyping Techniques

Usability Testing Best Practices

Minimum Viable Prototype (MVP)

Discovery & Strategy

Design & Development

Agile Development Methodologies

Techniques for gathering user needs (e.g., user interviews, usability testing, surveys).

topics currently being exploring

Product Operations

Busniess Capabilities / Product Management

Largely based on Melissa Perri and Denise Tilles book of the same name. I‘ve captured snippets which mean the most to how I work and hope to bring to the teams I work with. It’s the go-to book of product management in a large organisation.

Research

UI / UX Design / Development

Honest beauty creates a comprehensive line of skincare and makeup that celebrates diverse beauty and brings out your best. Proxima helped with designing and programming this new platform, in an integral approach! A simple and clean UI, to allow a fast and intuitive UX was our goal!

Assiblities

UI / UX Design / Development

Skeyndor is the No. 1 skincare brand in Spain and is today rated as one of the top fifteen cosmetic brands in the world. Skyendor approached us with a challenge: to develop a brand new online shop, that had to have a solid and functional backoffice, integrated with their ERP in order to allow a great control over sales, stocks, clients and deliveries.

People come first

We are a well-oiled machine. The talent we cultivate gets the importance of honing their respective crafts.

Olivia Maxwell

Art Director

Sandra Turman

Head of Marketing

Ben Mandrovich

Designer

Glen Cloonie

Copywriter

We also had a pleasure to work with

Forge

Cirrus

Glo

Sophia

Vault

Oftown

What our clients say

I couldn’t be happier with choosing Proxima as my branding agency. The team is truly skilled. You guys are amazing! Thank you!

Max Gillenhal

CEO, Orbit Allicante

The Proxima team is one of the best creative talents I have ever come across - topped with an excellent attitude and work ethic.

Sarah Green

Head of marketing, Huracan

Proxima is a spectacular creative agency that can make pretty much any vision you've got come to life! Exceeding our expectations!

Donald Smither

Director, Wrong Movie

We make brands to stand out!

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Design Thinking

Empathize: Understand the user through research and observation.
Define: Synthesize research to define the core problem.
Ideate: Generate a wide range of ideas and solutions.
Prototype: Create low-fidelity prototypes to explore solutions.
Test: Test prototypes with users to gather feedback and iterate.

Lean UX Canvas

Business Problem Statement: Define the business problem you are addressing.
User Segments: Identify the target user segments.
Outcomes and Benefits: Specify the desired outcomes and benefits for users.
Solutions: Propose potential solutions to the problem.
Hypotheses: Formulate hypotheses to be tested.
Assumptions: List assumptions that need validation.
Experiments: Design experiments to test hypotheses.
Results and Insights: Collect and analyze results to gain insights.

Key Differences

Focus: Design Thinking emphasizes understanding and solving user problems through empathy and creativity, while Lean UX Canvas focuses on validating business hypotheses through iterative testing and learning.
Process: Design Thinking follows a more linear process from empathy to testing, whereas Lean UX Canvas is cyclical, emphasizing continuous iteration and feedback.
Tools: Design Thinking uses tools like empathy maps, personas, and journey maps, while Lean UX Canvas uses structured templates to capture and test assumptions and hypotheses.

Key Similarities

User-Centric: Both methodologies prioritize the needs and experiences of the end-user.
Iterative: Both involve iterative processes to refine and improve solutions based on user feedback.
Collaboration: Both encourage cross-functional collaboration to leverage diverse perspectives.

Observations in product management

Insights from the Intersection of Design, Management and Operations